Instagram money calculator
Estimate what an Instagram account can charge per sponsored post — by followers, format and engagement. Free, instant, shown as an honest range.
Enter followers to estimate a sponsored-post rate.
An estimate to anchor a negotiation, not a fixed rate. Real prices depend on niche, engagement, audience quality, usage rights and exclusivity, and published figures vary 2–3×. Based on 2026 data (Influee, Nowadays Media, Influencer Marketing Hub), in USD.
What Instagram creators charge per post
Unlike YouTube, Instagram has no ad-revenue share for most creators — the money is brand deals, so “earnings” really means what you can charge per sponsored post. A common baseline is roughly $10–$30 per 1,000 followers for a feed post, which puts a 25k-follower creator around $250–$750 and a 100k creator around $1,000–$3,000. But followers are a weak proxy on their own: engagement moves the number more than size, which is why this calculator lets you enter your engagement rate.
Format matters too. Reels command a premium — roughly 30–50% more than a static feed post, because they reach further — while Stories, being 24-hour and lower-effort, typically go for about half a feed post. Toggle the format above to see each. Enter an engagement rate to sharpen the estimate: a highly-engaged smaller account can command feed-post rates well above a larger but passive one.
How pros price it (and why the range is wide)
Beyond the per-follower rule, experienced creators price on impressions and engagement — a CPM (cost per 1,000 impressions) or CPE (cost per engagement) basis, since impressions are usually only 10–30% of followers. Usage rights, exclusivity and whitelisting can add 20–100% on top. Published rates vary 2–3× between sources, so treat this as a starting band for negotiation — whether you're a creator setting a price or a brand checking one is fair.
Frequently Asked Questions
How much should I charge for an Instagram sponsored post?+−
A common starting point is $10–$30 per 1,000 followers for a feed post — so about $250–$750 at 25k, $1,000–$3,000 at 100k. Adjust up for high engagement, Reels, and usage rights. It's a negotiation band, not a fixed rate.
Do Instagram Reels pay more than feed posts?+−
Usually yes — Reels typically command a 30–50% premium over a static feed post because they reach beyond your followers. Stories are the cheapest, often about half a feed post, because they disappear in 24 hours.
How much should a nano-influencer charge?+−
Nano-creators (roughly 1k–10k followers) commonly charge about $25–$150 per feed post, more for Reels. Strong engagement matters more than size at this level — an engaged nano account is genuinely valuable to brands.
Does engagement rate affect the price?+−
A lot. Two accounts with the same followers can be worth very different amounts if one has double the engagement. This calculator raises or lowers the estimate based on the engagement rate you enter — leave it blank for a follower-only estimate.
Is this exact?+−
No — it's a ballpark range to anchor a negotiation. Real rates depend on niche, engagement, audience quality, usage rights and exclusivity, and published figures vary widely, so we show a band rather than one number.
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